Collection: Mood Bears
The story of Mood Bears began with founder Joanna Proud, whose personal journey inspired her to create something truly special. After facing her own mental health challenges, Joanna envisioned Mood Bears as a way to bring hope, comfort, and a voice to emotions that often go unspoken.
Joanna’s heartfelt idea took the spotlight on BBC's Dragons' Den, where her passion and purpose captivated the nation and the Dragons…

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Mood Bear - Angry Bear
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Mood Bear - Calm Bear
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Mood Bear - Happy Bear
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Mood Bear - Love Bear
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Mood Bear - Nervous Bear
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Mood Bear - Sad Bear
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Mood Bear - Silly Bear
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